Our history

  • Boden was founded in 1991
  • We initially launched with just 8 menswear products
  • In 1992 we launched womenswear
  • Childrenswear (Mini Boden) followed in 1996
  • Our UK website launched in April 1999
  • In 2002 we launched in America
  • 2003 saw the opening of our new, larger warehouse in Leicester
  • We opened our first shop in Hanger Lane, London in 2004
  • Baby Boden launched in 2007
  • 2007 also saw the opening of our Walton-on-Thames store and our launch in Germany
  • Today we employ over 800 hard working staff
  • On average we ship 12,500 parcels per day from our warehouse in Leicester
  • January 2008 – our first call centre opened in the USA in Pittston
  • September 2009 – Boden launched in Austria
  • February 2010 – ‘Johnnie b‘, our Teen range launched

About WheneverMall

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