It is hard to miss the glossy black hoardings towering over a corner of Bond Street. As the eurozone teeters, such “event” store openings are increasingly rare. But the latest flagship about to open on London’s famous shopping street isn’t for designer clothes. It’s for affordable lingerie.
And Bond Street, that bastion of buttoned-up reserve, is up in arms. According to reports last week, the new three-floor Victoria’s Secret store – which is due to open with great fanfare (and many of its scantily clad models in attendance) later this month – has prompted claims that it is lowering the tone of the area. Although Fenwick, the 121-year-old department store that will be directly opposite Victoria’s Secret, denied initial reports that it was concerned about “the kind of shoppers it will attract”, the Bond Street Association said it could “understand that some might feel they want to object”.
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