MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Bryan Nagy - Marketing Insight

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different as it markets its annual Anniversary Sale.

Every year, Nordstrom holds its Anniversary Sale, where  select merchandise for the coming fall season is released and specially priced for just a few weeks. The sale is held in store and online, where consumers can easily take advantage of the sale up to midnight on the final day of the sale. Nordstrom typically markets the sale well, traditionally and digitally. The company  sends  out fliers to those who have signed up for their mailers and offers prominent displays  promoting the sale outside of their store. Online, Nordstrom promotes the sale to their Twitter and Facebook followers. Now, with its increasing popularity, Nordstrom has begun marketing the sale via their…

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